Homepages: Feels like “HOME” ?
In today’s world, internet has obviously become a dominating system for communication purposes because it allows worldwide usability and access. Surely enough, it really does way more than that: On the internet, people can have a videoconference with their relatives abroad, buy anything they want, reach any kind of information they need, and so on. Furthermore, internet usage has recently been an invaluable asset even for the tourism industry. Tourism companies greatly involved in e-business and e-marketing get in online contact with their customers. On the other hand, people can – on the internet – arrange everything necessary for a trip to anywhere in the world. As the competition amongst the tourism companies is increasing day by day, every single detail of their websites – especially homepages – has considerable influence on the success of the tourism companies. But the question is: What makes a homepage better than the other?
Homepages generally include general information which reflects what kind of a website that is and what the site visitors can do there. The purpose of a particular website is, in fact, the governing rule for the way a website is created. For example, it is highly easy to tell the difference between the official website of the National Army and that of a nightclub. Although it is the specific discourse that shapes the theme of a homepage, there are some general points that distract the internet users from homepages.
If the overall format of a homepage is not compatible with its objective and content, it will probably not attract so many people on the internet. For instance, when you see a black-colored background only with texts on the homepage of a 5-star hotel, you won’t find the hotel interesting at all because you would like to see bright pictures of the hotel, special offers available or the hotel’s brief overview. Furthermore, if there is a lot to read on the homepage, and if the letters are so small that they are hardly legible, visitors might not take their time to check out other items on the homepage. In the same way, the visitors don’t like it when they are stuck with infinite pop-up menus or animations which interfere with the presentation of the essential content on a homepage.
In addition to these points, it is even much harder for travel websites to satisfy their clients. As people go to these websites to have a search on certain things about their trips, the applications on the homepage need to be “highly” user-friendly. People planning a trip would not be happy with an overwhelmingly sophisticated homepage of a travel website. They would be even more frustrated if there is a constant system failure on the page. Moreover, it is crucial that all the information provided on the homepage must be correct and up-to-date because it would only cause misunderstanding and inconvenience for the visitor otherwise.